Tighter Curbs on Prescription Drug Advertising Proposed
Ministry of Health and Family Welfare · Health · Posted 09 OCT 2026 11:10AM
What happened
The Union Ministry of Health and Family Welfare proposed an amendment to the Drugs Rules, 1945, via Gazette Notification G.S.R. 861(E), extending advertisement restrictions on Schedule H, H1, and X medicines to drug retailers and wholesalers. The move aims to close regulatory gaps and prevent unauthorized promotion of prescription drugs.
Why it matters for UPSC
This development is important for UPSC civil services preparation under the health sector governance and regulatory frameworks, as it highlights efforts to curb self-medication and strengthen oversight across the pharmaceutical supply chain.
Key objectives
- Proposed insertion of sub-rule (22) under Rule 65 of the Drugs Rules, 1945.
- Extend prior Central Government sanction requirement for advertising Schedule H, H1, and X drugs to retailers and wholesalers.
- Invited public objections and suggestions within 30 days of Gazette notification G.S.R. 861(E).