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PIB digest for Thursday, 22 October

Nasha Mukt Bharat Abhiyaan Reaches Over 35 Crore People

Ministry of Social Justice & Empowerment · Social issues · Posted 22 OCT 2026 6:22PM

What happened

The Nasha Mukt Bharat Abhiyaan under the Ministry of Social Justice and Empowerment has reached over 35 crore people and engaged with more than 32 lakh educational institutions as part of drug demand reduction efforts.

Why it matters for UPSC

This campaign is important for UPSC civil services preparation under social justice and internal security, illustrating community-based demand reduction strategies to combat drug abuse.

Key objectives

  1. Nasha Mukt Bharat Abhiyaan has reached over 35 crore people, including over 13.94 crore youth and 10.86 crore women.
  2. The campaign has engaged with more than 32 lakh educational institutions.
  3. The national goal is to uproot the drug trade from India by 31 December 2029.
  4. The National De-Addiction Helpline is 14446.