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PIB digest for Friday, 23 October

Committee Constituted to Review Pharma Marketing Practices

Ministry of Chemicals and Fertilizers - Department of Pharmaceuticals · Governance · Posted 23 OCT 2026 6:42PM

What happened

The Department of Pharmaceuticals constituted a committee to examine the regulatory framework governing pharmaceutical marketing practices and recommend measures to strengthen oversight. The committee is headed by Dr. M. Srinivas and must submit its report within two months.

Why it matters for UPSC

This topic is significant for UPSC as it illustrates government intervention, regulatory frameworks, and governance in the health sector to curb unethical practices.

Key objectives

  1. Constituted a committee chaired by Dr. M. Srinivas, Member, NITI Aayog, to review pharmaceutical marketing practices and UCPMP framework.
  2. Tasked with submitting its recommendations and report within two months from the date of its first meeting.
  3. The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) was introduced in 2015 as a voluntary mechanism and later superseded by UCPMP 2024.